1. Academic or Expert
2. Financial or Industry Analyst
3. NGO representative
4. Person like yourself
5. CEO
6. Government official
7. Regular employee
1. Stock or Industry analyst reports
2. Articles in business magazines
3. Conversations with employees
4. News coverage on the radio
5. Conversations with friends
6. TV news coverage
7. Online search engines
8. Newspaper articles
9. Corporate communications
10. Social networking sites
11. Corporate or product advertising
Brandconnexion: Your Business - Our Concern
Source: Edelman Trust Barometer