Or follow me on Twitter or LinkedIn and stay in touch.
Anne-Marie van Geloven
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In 2012 I've launched an innovative medical grade eye lift strip called . It's the first and only product developed for Lily Leading Instant Eye Lift, botulinum toxin related ptosis (droopy eyelid) which became increasingly popular to use for create a temporary eye lift by makeup artists and customers with aging or hanging upper eyelids. Lily Leading Instant Eye Lift is sold in my online shop. Ever since, I started blogging more often about cosmetic related topics and of course injectables like botulinum toxin and dermal fillers. Here is the link to my new blog. I hope you'll visit me there to read my latest online articles.
Or follow me on Twitter or LinkedIn and stay in touch. Anne-Marie van Geloven
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Working with Groupon and discounts for cosmetic and aesthetic procedures are heavily discussed in the media and receive mostly negative comments for good reasons.
Temporary discounts can have an effect on your full paying customers, who feel “cheated”, because your services are now offered at lower rates. They can respond as following: - they will wait for a new discount offer from you for their next treatment and postpone - they will negotiate a discount similar to what you offered - they will not return as your customer, because they feel cheated - they will complain that they had to pay too much Don’t give discounts, but do something extra. Loyalty Program Instead of offering your services with (huge) discounts, it seems to be a much better idea to have a great customer loyalty program for your returning customers to make them feel special and provide them with a reward / encouragement for being a loyal customer. A VIP customer, platinum customer, gold membership with benefits has it’s advantages. Branded Gifts In case you want to have a special Christmas, holiday, summer, or any other (season) offer to attract new and existing customers, a special gift, present or service is so much more appealing to give than a discount and can also provide great PR buzz for your practice by sharing your action on social media, your website, (e)mail it to your customers, etcetera). Brand your gifts with your logo to create even more word of mouth, increase brand / practice recognition and making your gifts even more personalized. The Leading Injectable Centers of the World® email: [email protected] The Leading Injectable Centers of the World® Quality in Beauty advise all injectors and customers to use an injectable passport to document the use of Botox® and facial fillers.
The passport can be very helpful for both injectors and their customers. Not only is the passport useful for "traveling" customers, but also to increase the loyalty of your customers. The passport provides necessary customer history increasing their safety, since not all products can be combined. Side effects can occur in case of not reported earlier injectable use. The passport can also provide your customers with advise when they best could come back for a Botox® or filler "touch up" for maximum and long lasting results and evaluate what product, dose and dilution provides the most satisfying results. The passport should contain at least the following information: 1. Name and address customer and insurance specifics 2. Name and address injector with emergency telephone number 3. Date use product (and expected duration (for example in case of Botox® 4-5 months) 4. Reconstitution / dilution information product used 5. Areas treated and units used 6. Other materials or products used 7. Allergies or sensitivities customer - or relevant history You can even add pictures, a customer loyalty program or pre planned appointments for follow up or "touch ups". For safety, advise, satisfaction and loyalty use an injectable passport. The Leading Injectable Centers of the World® Quality in Beauty For more information about us send your request to [email protected] Injectables are currently very effectively used as to attack wrinkles, create more volume, anti ageing and rejuvenation. Facial features (including wrinkles) do not only contribute to how you look, but also to how you are perceived by others and how you function. Crow's feet for example enhance "smiling eyes" and increase perceived trust. Non invasive or invasive treatments (changing your facial features) not only have the potential "cater" to your aesthetic desires, but can also "cater" to you social desires: making you look more trustworthy, likeable and credible / competent and influence your success! For this we have to look beyond the eye of the beholder. Trust The first impression is a lasting impression and takes less than 4 seconds. It is a mental activity in the ‘old’ brain, which function is to self-preserve. The Amygdala ‘old’ brain functions as an automatic trust-detector (fight or flight – winner or loser) Is he/she going to eat me or not? It relaxes in case of "Baby Face Features". An Analytical Face (serious face, furrowed brow, intense Stare) is interpreted as unfriendly and unsafe, because it resembles and angry face. The brain is associative and loves sameness: Familiarity eases = Trust Similar = Association Association also by archetype : Marilyn Monroe – Adolf Hitler Similar to you = trust You can positively influence trustworthiness: Smile with your eyes Look around the others eyes – no glare Open posture – open palms Tilt head sideways Encourage conversation (nod, uh, OK) Likeability Being perceived as likeable is has great benefits. It is proven that likeable is associated with: trustworthy, motivated, serious, decisive and hardworking, promoted to better jobs, better paid, better healthcare, lower and less sentences in Court. A "babyface" not only creates trust, but is also considered likeable. A likeable face and demeanor communicates: Open, Warm, Welcoming You can give yourself a more likeable look by shifting to a more rounded smiling face, smile from the heart, puff up the cheeks and rounded jaw line. Raise yours eyebrows and show excitement and shave the beard off. The value of the elements to your likeability: Words: 7% Tone and Voice: 38% Body language: 55% Credibility / Competence A credible face is a mature face. It is serious, attentive and confident. The most credible source is by association: a person like me. A competent face is long and narrow., and perceived as: serious, attentive, confident, dominant, physically strong and intellectually shrewd. To look (more) credible you can shift to a more elongated serious face by simply open or close your mouth. Look “scientific” by bringing the eyebrows together. Make eye contact without staring, focused not roaming the room. Add a goatee or beard. Functional Beauty / Attractiveness Only when we trust, we can perceive attractiveness. The more attractive the person, the more likely the person is perceived as trustworthy, likeable and competent. It is a “package deal” to success. The brain makes immediate judgment on attractiveness. It’s a “left over” from mate selection and reproduction. The more familiar = The more Attractive The more similar = The more attractive Attractive people are preferred as romantic partners, friends, employer, employee and get more voters. Implicit Personality Theory = Positive first impression = Positive Characteristics Perceived as attractive is associated with positive qualities (Halo effect) like: intelligence, successful, sociable, good mental health and self esteem. Attractive persons are considered to be better teachers / professors, get more consulted, receive positive recommendations and get less blamed for failing students. Attractive men and women in the workplace are regarded as competent. In general attractive people receive more help, we confide more in a attractive person and are more open and more likely to trust them. So the key to improve your trust, likeability & credibility is to improve your attractiveness - Social Beauty: Influence success: Employment, Income, Social Opportunities, Social anxiety, Popularity, Friendship, Sexual behavior, Marriage, Partner choice & Court rulings. Influences how you are perceived: Intelligent, Honest, Sociable, Dominant, Sexually warm, Mental Health, Successful, Self esteem, Competence & Compassion Influences how you function: Less socially anxious, More popular, Better socially skilled, More sexually experienced,Get better grates, Less aggressive, More confident, Get more dates & romantic partners, Better social relationships, Increased social interaction, More satisfied, Get more votes & Receive more help When you determine your treatment objectives, not only consider your aesthetic- but also mind your social desires. Do you want to become a Social Beauty? Note: Beauty is not only in the eye of the beholder, but also within. The Leading Injectable Centers of the World® Quality in Beauty References used: 1. Axis of Influence Michael Lovas & Pam Holloway 2 Alexander Todorov, Princeton 3. Kevin Hogan, The Science of Influence 4. Leslie Zerbowitz, Reading Faces 5. Lisa Debruine, University of Aberdeen 6. Albert Mehrabian UCLA 7. Edelman Trust study 8. Dr. B. Jones University of Aberdeen , Percieving Beauty 9. Harold Kelly 10. Edward Thorndike 11. Romano & Bordieri 12. MSNBC Survey Power of Attraction still rules in the workplace 13. Robert Cialdini 14. Eddy Elmer 15. Hatfield and Sprecher 1986, S. 91 16. Feingold meta analyseis 200 studies 1992 17. Lerner and Lerner 1977 18. Langlois and Downs 1979 19. Maruyama and Miller 1981 20. Reiss, Wheeler, Spiegel, Kernis, Nezlek and Perri 1982 The Leading Injectable Centers of the World® for Quality in Beauty
is the first and only global partnership promoting quality and customer satisfaction for World's Leading Centers / Professionals performing and/or specialized in Injectable treatments like botulinum toxins and facial fillers. The Leading Injectable Centers of the World® Governments and Doctor Associations recognize that there is a need for Quality Certification and control on injectable treatments. Currently there is no global consensus and unfortunately many problems occur: safety issues, side effects & bad results. How can you make the best and right decision for your individual wishes? All participating LICW members meet very strict criteria to guarantee safety, comfort and desired results. - Individual advise and plan - Become the very best you can be - The latest, most innovative and safe technologies and products available - The highest quality Equipment - Excellent Service and Facilities according to the highest quality standards - The best skilled, trained, and experienced professionals the world has to offer The Leading Injectable Centers of the World® for Quality in Beauty offers their members an unique treatment approach for their practice, training, PR and marketing communication For more information: [email protected] |