Other words used for digital footprint are: data exhaust, clickstream exhaust or slug trail.
This information is transmitted by mobile phone, TV, world wide web, mobile web and other devices and sensors through emails, attachments, forum registration, uploading video’s, etcetera, all leaving traces of information about you available to others on the internet.
In social media a digital footprint is the size of your online presence and the number of individuals you interact with.
Inputs to digital footprint include location, time and day, attention, login - log out, search results and key words, content created and consumed, digital activity, data from sensors and from your social crowd.
There are two types of collected data: Passive: data collected about an action without any client activation e.g. IP information collected by a web server.
Active: created when the personal data is released deliberately by the user for the purpose of sharing information about oneself.
Your digital footprint can provide valuable data for targeted marketing or building a digital reputation / personal branding.
Be careful and aware, because your digital footprint will be around for a long time and google (for example) doesn't forget or forgive.
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