"Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone."
Source: CCICOLOR - Institute for Color Research
Color sells:
The visual effect of your product is most important.
When purchasing a product, the decision is made for:
- 92.6 percent on visual factors
- 5.6 percent on the physical feel via the sense of touch
- 0.9 percent on hearing and smell
Color Recognizes:
Color increases brand recognition by up to 80 percent
Source: University of Loyola, Maryland study
Color Memorizes:
"A picture is worth a thousand words".
A picture with natural colors may be worth a million, memory-wise.
Psychologists have documented that "living color" does more than appeal to the senses. It boosts the memory for scenes in the natural world.
Color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result remember them better.
Source: Journal of Experimental Psychology
Color Engages
Color in advertising read up to 42% more often than the same ads in black and white.
Source: Color for Impact, Strathmoor Press
Color Informs
Color can improve learning from 55 to 78% and comprehension by 73%
Source: The Persuasive Properties of Color", Marketing Communications
Colored Attention
Black and white image may sustain interest for less than 2/3 of a second.
A colored image may hold the attention for 2 seconds or more.
A product has 1/20 of a second to halt the customer's attention on a shelf or display!
People cannot process every object within view at one time. Color can be used as a tool to emphasize or de-emphasize areas.
Colored Research
92% Believe color presents an image of impressive quality
90% Feel color can assist in attracting new customers
90% Believe customers remember presentations and documents better when color is used
83% Believe color makes them appear more successful
81% Think color gives them a competitive edge
76% Believe that the use of color makes their business appear larger to clients
Source: Xerox Corporation and International Communications Research
Color your Senses
Vision is the primary source for all our experiences.
Marketing research reported that approximately 80% of what we assimilate through senses, is visual.
Our nervous system requires input and stimulation. We become bored in the absence of a variety of colors and shapes. Consequently, color addresses one of our basic neurological needs for stimulation.
Color Experiences
"It is probably the expressive qualities - primarily of color but also of shape - that spontaneously affect the passively receiving mind, whereas the tectonic structure of pattern - characteristic of shape and color - engages the actively organizing mind."