- Connect to existing communities and create new ones
- Stay current with industry trends
- Build long-term relationships
- Promote awareness of your brand
- Engage and empower your customers
- Engage with your detractors
- Sales: meet new customers, increase frequency of transactions & product penetration
- Customer Support: Immediate feedback & response, positive impact on public forum & cost reduction
- Human Resources: more effective recruiting & online monitoring employee behavior (risk management)
- Public Relations: online reputation management & improved brand image via social web
- Customer Loyalty: Increase interactions, deeper relationship with brand, increased trust in brand, increased mindshare of brand, greater values alignment